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Your Personal Placebo Profile

During their work on the Future of Persuasion, my colleagues in the Technology Horizons program developed the idea of a personal persuasion profile - that, in effect, each of us will be profiled based on the kinds of pitches, targeting and information we're most likely to respond to, that, over time, will follow us around in our virtual lives.

Telling Stories About Chemicals

The Boston Globe this week ran a great feature noting that as the ability to pinpoint causes of the placebo effect, as well as medical concerns that seem to respond well to placebos increases, doctors face an increasingly difficult practical and ethical question: Should they use placebos as part of their regular medical practice? Or, as Rebecca Tuhus-Dubrow frames the question, "if the placebo effect can help patients, shouldn’t we start putting it to work?"

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