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What’s in a Name? Strategic "Medicalization"

I recently read an interesting article in the Atlantic about the history of how we came to see alcoholism as a medical disease.

This is your brain. This is your brain on meditation. Any questions?

Studies of Mindfulness-Based Stress Reduction (MBSR) are taking off, with the recent addition of a study to be published in Neuroimaging today.  Will more people be nudged to meditate if they can measure and visualize the impact on their physical and emotional well-being in increasingly compelling ways?

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