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A rose by any other name would smell as sweet--and be as healthy?

A recent New York Times article describes the process by which perfume makers are rapidly developing and patenting new smell molecules, which are known as "captives." Thesaron, the brand name for a captive developed by Takasago in Japan, "has the fruity/rosy note of a very expensive class of molecules called rose ketones, but it costs far less and can be used in unlimited amounts."

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