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Nudging employees to wellness is a hot topic

Brad and I have both blogged recently about companies that provide employers with reward-based wellness programs (here and here).  Thank goodness PR people troll the web looking for stories about their competitors, otherwise we might never have learned about Tangerine:

Predicting health in the workplace

At the Institute, we are deliberate about not making predictions. We forecast what the future might look like based on the implications of trends we see emerging today. Perhaps it is this aversion to predicting the future that makes me uncomfortable with Cincinatti-based start-up Allostatix's sales pitch:

The Allostatix Load Test™ measures whole body health and how the body is responding to the accumulation of stress and poor lifestyle habits based on the scientific concept of allostasis (maintaining stability through change) and allostatic load. This breakthrough test predicts health and wellness 3 to 5 years into the future with up to an 85% accuracy by looking at how all of the body systems work together. (emphasis in the original)

Interestingly, I didn't express any discomfort with such a claim back in March, when I wrote about another company that offers to predict one's future health.

So what is really bothering me? I have to admit that my gut reaction to the idea of using allostatic load as an indicator of future health was one of skepticism. What can Allostatix's "unique and proprietary system" of blood work and biometric measurements really reveal? Elevated cortisol levels? What if I am stressed out about having blood drawn?

Even hospitals think wellness is an important part of health

The American Hospital Association (AHA) recently issued a report entitled, "Health for Life: Better Health, Better Health Care," which places a great emphasis on wellness. The "

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