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Driving a Cleaner and More Resilient Future

California’s innovation engine has the potential to shift the economy to a cleaner and more resilient future.  Next 10, a nonpartisan nonprofit just released the 2012 California Green Innovation Index. In its fourth edition, this important document illustrates along multiple measures that you can indeed choose both, environmental improvement and economic growth.

Reputation, Trash and the Future of Choices

A couple weeks ago, Google released a new dashboard service that lets people know when they have been mentioned, for better or worse, by someone else on the Internet. It's the automated version of googling oneself--and it underscores an idea that seems to be gaining a lot of traction, namely that we are increasingly understanding reputation as a form of currency.

On Volcanoes, Telecommunications and Travel Substitution

Over the last week, as the sudden eruption of Iceland's Eyjafjallajökull volcano disrupted air travel throughout Europe, many people and organizations fell back to the dense and multi-functional communications web that has grown up between cities and continents over the last 20 years. Cisco and other companies with a big commercial stake in a rapid expansion of videoconferencing heralded the arrival of a new paradigm in business "travel".

Calling all chemists...(and roboticists)

NOW IN PROGRESS: Join us for a new Signtific Lab thought experiment at acs.signtific.org.

Are you a chemist? Do you have an interest in chemistry? Would you like to help us envision the role of chemistry in robotics and sustainability?

We need your ideas. We want your comments and questions. Robotics could play a world-changing role in the future of sustainability. And chemistry will  play a perhaps surprisingly big role in the future of robotics. Help us think this out to 2020.

Sustain Saskatchewan

"Trees make the prairies tolerable." 

Funny because it's true: The Onion and the future of persuasion

Leave it to satirical local newspaper The Onion to make an astute observation relevant to the future of persuasion. From their recent article 'How Bad For The Environment Can Throwing Away One Plastic Bottle Be?' 30 Million People Wonder :

FutureCast: Re-imagining the suburbs

IFTF will be hosting our second FutureCast on Thursday, December 17, at 11:00 am Pacific Time. Jerry Michalski will be in conversation with guests Eric Corey Freed, Allison Arieff, and June Williamson on our changing suburban landscape.

Engineering Meat

I'm sure I'm not the first researcher to spend a day reading about the high costs--in terms of land, fuel, and water--involved with producing meat only to wander into a restaurant for dinner and wind up ordering a bacon cheeseburger. The problem is that, well, meat tastes good.

"The Greenhorns" doc explores a new generation of American farmers

Building on the momentum of a series of high profile movies confronting the often appalling practices of food production in the US including Food, Inc. and Fast Food Nation, a new team of filmmakers is in the process of bringing audiences a fresh and much more optimistic take on the topic.

Hospital food—not so yucky any more

Rarely does one hear about tasty—let alone healthy—hospital food.  That's about to change at Stanford Hospital and Clinics, located adjacent to Palo Alto, California.  Yesterday, the Hospital announced the launch of a new inpatient menu that will feature organic, locally grown, sustainable ingredients. The initiative was developed with local chef/restaurateur Jesse Cool, who has been a leader in healthy eating and sustainable food practices for decades. (With apologies to chef Cool for a comparison she probably has heard too many times and may not appreciate, when I first moved to Palo Alto from Berkeley, my impression was that Jesse Cool was the Alice Waters of the area, and that her landmark restaurant, the Flea Street Cafe, was the Chez Panisse of the Peninsula.)

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