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Apps Are The New Blogs

Remember blogs? Sometime back in those post-traumatic stress syndrome-laced 2000s known as the early aughts, noughts, or (my favorite) the ooze, the web became usable on a mass scale. Blogger, TypePad, and Wordpress all launched or relaunched in 2003. In that same year the CSS Zen Garden introduced us to html styles and web site themes that changed with the seasons.

Ladies, get the mobile health app designed just for you! It's pink!


Okay, I admit it, I took the bait. I try not to write about every mobile health app I come across, but this one definitely caught my attention.

A trail of breadcrumbs leads to food facts

IBM recently previewed a yet-to-be released iPhone app—Breadcrumbs—that will give consumers immediate access to information about food products while they shop.  By scanning an item's barcode with your iPhone camera, you will be able to receive a summary of a product's ingredients and learn when it was manufactured (oh, at long last, to know how old that package of Ho-Hos really is!)  Granted, ingredients are already listed on food labels, but recall information isn't, and according to this ReadWriteWeb post, Breadcrumbs will be able to put this kind of product history in the palm of your hand. 

Finally! A non-medical health-related iPhone app has struck my fancy!

Lately, it seems like I have been blogging a lot about iPhone or smartphone applications in the medical space (see here and here, for example).  Today, however, I came across an app that evokes memories of our work on Foodscapes.**  It's called Locavore, and it is targeted at people who try to purchase and consume only locally grown foods.  

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