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Your Personal Placebo Profile

During their work on the Future of Persuasion, my colleagues in the Technology Horizons program developed the idea of a personal persuasion profile - that, in effect, each of us will be profiled based on the kinds of pitches, targeting and information we're most likely to respond to, that, over time, will follow us around in our virtual lives.

Configuring Your iPhone for Vacation

I'm leaving in a few minutes on the first real, completely disconnected non-working vacation since the three days I spent in New Hampshire in 2003 after my dissertation defense.

I'm taking extra measures to disconnect. I'm not usually the get-away-from-it-all type, but I think it's an important thing to do at least once every several years.

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